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Toto Wolff Set to Sell Shareholding Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to historic success in F1

Mercedes team principal Toto Wolff is in advanced talks to offload part of his shareholding in the Mercedes F1 outfit.

This transaction estimates the Mercedes team at £4.6 billion – an unprecedented figure for a Formula 1 squad – after the McLaren team was appraised at £3.5bn in a change of ownership structure in September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, would sell a shareholding in the region of 5%.

Wolff, aged 53 would stay on as team boss and CEO should the deal proceed.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who both hold a third of the enterprise.

An official representative said: "We are providing no official statement on this. The management structure of the team will remain unchanged, and all three partners are dedicated to the ongoing success of the brand in Formula One."

Valuation Growth

This arrangement would represent a substantial rise in worth of Mercedes F1 after Ineos bought its stake for £208m in 2022.

This surge demonstrates the expansion in market values of Formula 1 outfits recently as a consequence of the growing popularity of the sport around the world.

This trend was evident with the success of the F1 movie featuring Hollywood star Brad Pitt, which debuted in summer 2023 and earned over $630 million (£458m) at cinemas worldwide.

The film represents the actor's top-grossing movie and the highest-earning sports movie ever released.

Present Performance

Mercedes are runner-up in the team standings, trailing McLaren, with three Grands Prix remaining in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 races this year and is fourth in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a record eight consecutive constructors' championships and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

About the author

Patricia Roberson

Elena is a seasoned journalist with a passion for uncovering stories that matter, bringing clarity to complex topics.

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